XML Authoring Capabilities
To overcome the inefficiencies of unstructured authoring, XML authoring offers several crucial capabilities.
Separation of Content and Formatting:
Instead of differentiating document elements using formatting (e.g., making a title larger than a subhead), the writer differentiates by identifying its purpose. For example, the writer would mark a title as a <title>, and not as 24 pt Arial Bold.
Content automation enables the right content to reach the right customers, partners and employees at the right time and right place in a device appropriate format. It does this by automating every stage of the content lifecycle and is only made possible when the content lifecycle begins with authors creating structured content.
Because XML documents contain no formatting information, a publishing system can separately apply formatting in an automated process. For example, the system could format a <title> as 24 pt Arial Bold in print and as 12 pt Verdana on a mobile phone. This relieves authors and designers from manual formatting and design, a labor-intensive task that takes one-third to one-half of their time.
You can automatically publish to multiple types of media including print, Web, smartphones and tablets. This eliminates the need for a different group to build each additional media type by hand — an expensive, error-prone, and time-consuming process.
XML lets writers break up their documents into reusable components. Instead of copying and pasting content, an author can reuse a component by pointing to it. If the original component changes, any document that uses it can be automatically updated to the latest version of the component's information. This increases the accuracy and consistency of information.
Because XML enables documents to be broken up into components, you can set up automatic assembly of those components to produce personalized publications based on the needs of each audience, increasing customer and employee satisfaction.